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This case study aims to explore how to provide an informal space to connect members socially, informally and with peers, to provide opportunities for collaboration and informal conversation. The purpose is to analyze the use of technology to promote collaborations and networking within online professional settings.

In this case study, the authors particularly examine the initiatives as they contribute to the organization, which allows us to understand the interactions between information technology-related tools and online communication.

Successful engagement in informal gatherings was initiated through the planning and implementation with a focus on the following: thematic meetings, time management and participation.

The case study presents an analysis of the use of technology integration into the planning processes that were undertaken by a group of members to enhance informal gatherings for relationship building within a global community of members during the COVID-19 pandemic. The authors suggest ways of engaging users that could be used as a model for organizations alike.

The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine, and satisfy the needs of the users. The paper aims to discuss this issue.

A 30-question questionnaire was given to 30 undergraduate medical students of Vardhman Mahavir Medical College and a 10-question questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and satisfaction level of the users; prepare library profile, customer profile and market profile; and perform SWOT analysis. User responses were coded and processed using GNU PSPP software.

From the library profile of Vardhman Mahavir Medical College library, it can be concluded that the library has the potential to offer better services and products to its users. From the customer profile of Vardhman Mahavir Medical College library, it is concluded that the most of its users are young male undergraduate students who use the library more on weekly basis. From the market profile of Vardhman Mahavir Medical College library, it is concluded that the library has not invested in the marketing and has no promotion strategy or marketing strategy for its products and services. Also, the library has only one digital promotional activity. From the SWOT analysis of Vardhman Mahavir Medical College library, it is concluded that the library does not use any of the social platforms to market its products and services. Most of the users are unaware of the services and products offered by the library. There are many opportunities for the library to work upon and improve the quality of products and services being offered to its users.

The major limitation of the present study is its small sample size. It is very difficult to conduct surveys in health libraries because of the busy schedule of the undergraduate medical students and their reluctance to fill out lengthy questionnaires. However, this small sample size only made it possible to conduct the SWOT analysis on the basis of the users’ survey successfully. Further, the small sample size helped to take into account all the opportunities stated by the users which would not have been possible if a larger sample size was taken.

This study is one of a kind which provides an overview of marketing research of an academic health library of New Delhi (India) with a special focus on library profile, market profile, customer profile and SWOT analysis. It addresses the gaps in the literature by studying marketing in the context of academic health libraries in the digital environment.

Social interaction applications and reference tools are actively used by researchers to share and manage their research publications. Thus, this paper aims to determine the scholarly impact of selected Indian central universities.

This study analyzed 669 articles having both Dimensions citations and Altmetric attention scores published by 35 Indian central universities for 4 subfields of Computer Science using Altmetric Explorer. This paper determined each university’s contribution in the studied subfields of Computer Science and the correlation among Altmetric attention score (aggregated and individual), Dimensions citation, and Mendeley readership counts for all 669 articles and stratified percentile sets of top 25%, and top 50% of the overall number of articles.

The findings showed that Jawaharlal Nehru University had the maximum Altmetric attention score, Banaras Hindu University received the maximum Dimensions citation, and University of Hyderabad (UoH) received the maximum number of Mendeley readers. Each central university was examined individually and then ranked based on their median values of Dimensions citations and Altmetric attention scores. Further, Twitter had the maximum Altmetric coverage, followed by Google+, Patent and Facebook for the retrieved articles. A significant strong positive correlation was observed between the Dimensions citation and Mendeley readership counts for all the three categories.

Both Altmetric attention scores and Dimensions citations can help funding agencies to assess and evaluate the research productivity of these universities, thus, making important decisions such as increasing, decreasing, re-distributing their funds.

The current body of research is focused mostly on relationships between citations and individual Altmetric indicators predominantly. For most of the studies, the citations were retrieved from Scopus, Web of Science or Google Scholar database. It was observed that by far, no study had examined the relationship between citations retrieved from Dimensions database, Altmetrics scores (both aggregated and individual) and Mendeley readership counts.